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BlackBerry Gets Big Push from Pentagon on Road to Recovery

指導者/總編輯 張蕙娟  分享者/李佳蒨
圖一_Blackberry黑莓機
圖一_Blackberry黑莓機

黑莓機在復甦上獲得Pentagon極大的助力

黑莓機最終將被收購的事已經被預測超過一年,特別是因為他最後一批上市的手機對於手機市場幾乎沒有帶來任何衝擊。但因這個品牌在2014年至今都正在蒸蒸日上的成長,並在本周得到了美國政府極大的信心,看起來黑莓機還不會這麼快就沒落。

根據彭博商業周刊報導:「美國國防部表示,黑莓機的智慧型手機將會成為新網路的主要設備。」在一月底前,約8萬家公司的手機將會被連接到國防部系統。Apple的iOS系統和Google的Android系統也將會呈現在系統上,但只有約1800台手機和平板。根據福克斯新聞網,這些手機是五角大廈「未分類工作的新手機計畫」的一部分。

這份訂單的消息讓黑莓機的股市在星期二有了增漲,而今年到目前為止,股市已有了22%的漲幅。在公司股票12月時下跌37%至10年新低的情況下,這是自2013年來值得注意的轉機。然而,公司到2016年以前都並不期待可以轉虧為盈。

黑莓機在政府組織內特別受到歡迎,根據在Toronto-based Pollitt & Co 任職經紀人Doug Pollitt表示,是因為Android 和 iOS系統無法提供國防部想要的安全規格。Pollitt告訴彭博社:「這是個具有挑戰性的規格,其他供應商花了不少工夫試著要達到這樣的規格,但黑莓機已經達到了。」

雖然與政府的新合約和與富士康(Foxconn)的製造合約確實對黑莓機公司的重建有幫助,但是黑莓機公司仍然持續在縮減它的規模並減少損失。根據路透社的消息,黑莓機公司日前宣布,要出售其主要在加拿大持有的房地產。而黑莓機公司在Waterloo, Ontario的總部是目前被認為最有可能被交易的。然而CBC指出,該總部現在仍持續存在。

BlackBerry’s eventual demise has been predicted for more than a year, particularly since its last batch of consumer phones made practicallyno impact on the mobile market. But it looks as if BlackBerry will live to die another day, as the brand has been on the up-and-up so far in 2014 and received a big vote of confidence this week from the US government.

“The US Defense Department said its smartphones will be the primary device supported on a new network,”according to Bloomberg. By the end of January, around 80,000 of the company’s phones will be connected to the Department of Defense system. Apple’s iOS and Google’s Android will also be represented on the system but only with about 1,800 phones and tablets.According to Fox News, the phones are part of the Pentagon’s “new mobile program for unclassified work.”

The news of the order helped BlackBerry’s stock see a gain on Tuesday, while the stock has seen a 22 percent gain so far this year. That’s a noticeable turnaround from 2013, in which the company’s stock fell 37 percent to a 10-year low in December. The company, though, doesn’t expect to turn a profit until 2016.

BlackBerry is especially popular among the government set, according to Doug Pollitt, a broker at Toronto-based Pollitt & Co., because Android and iOS cannot provide the Defense Department with the security specifications it desires. “It’s a challenging specification, and other vendors are having a tough time meeting it,” Pollitt told Bloomberg. “BlackBerry has already got it.”

While a new government contract and manufacturing deal with Foxconn will certainly help on theroad to recovery, BlackBerry is continuing to downsize and reduce loss. It recently announced that it would sell off its major real-estate holdings in Canada, according to Reuters. The properties thought to be on the table are mostly centered around the company’s Waterloo, Ontario headquarters. The CBC notes, however, that the headquarters itself is sticking around.

摘譯自BrandChannel:
http://www.brandchannel.com/home/post/2014/01/22/140122-BlackBerry-Government-Contract.aspx
Posted by Mark J. Miller on January 22, 2014 11:21 AM

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