Bernd H. Schmitt

史密特博士目前執教於美國紐約的哥倫比亞商學院，創辦該校「全球品牌領導力中心」(the Center on Global Brand Leadership)並擔任總監。史密特博士自1999年發表了最膾炙人口的《體驗行銷》(experimental marketing)一書以來，至今已寫作了七本與品牌行銷有關之商業書籍，包括《顧客經驗管理》(Customer Experience Management,2003)、《大想法策略》(Big Think Strategy ,2007)等，且他的著作被翻譯成二十種語言版本發行。史密特博士經常受邀於世界各地演講並擔任企業諮詢顧問，他同時身兼美國The EX Group的執行長，該公司以提供創新及顧客經驗之諮詢服務聞名，他的客戶包括許多世界知名的跨國企業，例如奧美集團、IBM、HP、西門子、三星電子等。 美國CNNfn有線頻道將史密特博士列為 "Business Unusual"名人榜，史密特博士並經常受邀於BBC, CNBC, CNBC-Asia, CNN, NHK等媒體談論財經時事，他也常發表文章於紐約時報(New York Times)、亞洲華爾街日報(Asian Wall Street Journal)、金融時報(Financial Times)等專業媒體上。

Bernd SCHMITT, Ph.D., is Robert D.Calkins Professor of International Business at Columbia Business School in New York, where he also directs the Center on Global Brand Leadership. He is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. SCHMITT has authored or co-authored seven books which have been translated into 20 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).SCHMITT is a frequent keynote speaker at conferences worldwide. His clients include leading companies in the consumer package goods, automobile, electronics, software, financial services, pharmaceuticals, beauty and cosmetics, hospitality, and media industries.SCHMITT has been profiled on CNNfn's "Business Unusual" and has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK and on The Daily Show with Jon Stewart. He has contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.