Men Boost Motorola Over Apple In Brand Loyalty


Nov. 25, 2009- Stephanie Startz

根據YouGov BrandIndex(英國、美國一家市場調查公司)所做的調查指出,由於Motorola推出了Droid 智慧型手機,介於18~34歲的男性對Motorola在忠誠度上的表現已超越蘋果(Apple)。


Motorola knows what boys like, Motorola knows what guys want. Motorola's milkshake brings all the boys to the yard. And they're like, "You're better than Apple. Yeah, you're better than Apple."
Thanks to the release of the Droid smartphone, Motorola has surged past Apple in brand loyalty polling among men ages 18-34.

Recently released tracking data from YouGov's BrandIndex shows Apple dropping from a high of 48.1 to 22 in the month of November. Motorola, during the same timeframe, has remained relatively stable with a BrandIndex score fluctuating between 32.3 and 29.3. Blackberry continues to sink with a score below 10.
YouGov's BrandIndex scale ranges from negative -100 to positive 100, and are drawn from interviews conducted daily with 5,000 people in the US, with a margin of error of +/- 2 percent.
The Droid has also been a boon to Verizon's brand perception, skyrocketing past AT&T earlier this month in a similar YouGov BrandIndex.

Verizon's hyper-masculine ads in support of the Droid have obviously engendered support amongst men to the brands. The ads robots, boxers and Mad Max-style industrial wasteland contribute to Motorola's and Verizon's triumph in the branding thunderdome.