David Taylor

　　David Taylor先生為品牌教練聯盟brandgym的創辦人暨經營合夥人，曾獲CIM（英國皇家特許行銷學會）評選為當代50位最重要的行銷思想家之一，曾與Tesco（特易購）、Cadbury's（吉百利巧克力）、T-Mobile（德國移動電信）等多家世界知名品牌合作過。David於1987年在P&G（寶僑家品）任職期間開始接觸品牌管理，1992年在INSEAD（歐洲工商管理學院）取得MBA學位，畢業後在巴黎創立了歐洲最大的行銷顧問公司Added Value，2001年離開Added Value，成立了brandgym，專門協助廠商創造具啟發性的品牌願景，並以創新與革新的概念想法支持輔助品牌願景的成長。　David 同時也是多本品牌暢銷書的作者，包含the brandgym, brand stretch, brand vision, Where's the Sausage 及 Grow the Core。每月固定在The Marketer雜誌發表專欄，也在Brand Strategy，Marketing，Market Leader，The Guardian等雜誌發表文章。

David Taylor is the founder and Managing Partner of the brandgym, a network of senior brand coaches. He has been named one of the world's 50 leading marketing thinkers by the CIM. He helps companies including Tesco, Unilever, Cadbury and T-Mobile create an inspiring vision and the action plans to turn this into growth. David is the author of 5 acclaimed books on branding, including the brandgym and Where's the Sausage? He also writes brandgymblog.com, one of Europe's top 10 branding blogs. David started his career in brand management with P&G before doing an MBA at INSEAD, and then starting up and growing the Paris office of Added Value.

下一篇(next)