可口可樂的品牌延伸－『分享幸福』活動，由奧美廣告法國公司和奧美廣告亞太公司共同合作，將一罐可口可樂分成兩半：只要旋轉，轉動和分享即可。

可口可樂分享罐是為了讓兩個人能以一個衛生無菌的方式分享汽水而專門設計。奧美廣告法國公司的Kim Bal 表示，可口可樂分享罐可以將一罐可樂旋轉成2罐，其中的每一罐都有其自己的易開罐開口。

可口可樂一直沒有透露這是否是一個未來的真正產品，或只是一個配合其正在進行的『分享幸福』活動的宣傳手法。可口可樂品牌也配合英國的『分享』主題，提供個性化的可樂與150個各個國家最流行的名字，而這個靈感來自於2011年可口可樂在澳洲開創的活動。

In the most literal brand extension of Coca-Cola’s "Share Happiness" campaign, Ogilvy France and Ogilvy Asia-Pacific partnered on a can that splits in half: Just twist, turn and share.

The Coke Social Can is specially designed so two people can share a soda in a totally germ-free way. "The Coke Sharing Can does twist into 2 cans from one—each with their own top to open," tweeted Kim Ball of Ogilvy & Mather France.

Coca-Cola has not revealed whether it’s a real product with a future or just a sweet promotion for its ongoing Share Happiness campaign that has seen vending machines rigged to give hugs, hand out flowers, conduct social experiments in China and even connect war-torn countries.

The brand has also run with the sharing theme in the U.K. offering a personalized Coke with 150 of the nation's most popular names, which was inspired by a pioneering 2011 campaign by Coca-Cola in Australia.

摘譯自BrandChannel：

http://www.brandchannel.com/home/post/2013/05/31/Coke-Sharing-Can-053113.aspx