Coke, FIFA Unveil World Cup Brazil Logo
摘譯者：張雅婷
July 9, 2010 - Shirley Brady
2010年人民為之瘋狂的世界足球盃， FIFA國際足球聯會在南非約翰尼斯堡揭幕了2014年承辦的地主國為─巴西，有趣的是在這一屆世足盃中，我們看到許多運動品牌與飲料，都在此次運動盛會中獲利不少，其中的關鍵是善用廣告，加強品牌訴求與品牌的曝光度，更能讓消費者在觀看競賽中，對其印象深刻；另外也發現，可口可樂捷足先登的拿下2014年巴西世足盃中的飲料品牌代言，並且把飲料瓶身都設計打造好了，可想而知其中更能在未來替可口可樂公司賺進不少利潤。
FIFA last night unveiled its official emblem for the 2014 FIFA World Cup Brazil in Johannesburg. The logo, which you can glimpse in the new Coca-Cola Brazil ad above, was unveiled in the presence of Brazilian President Luiz Inácio Lula da Silva; President of the Brazil 2014 Organising Committee and FIFA Executive Committee member Ricardo Teixeira; FIFA President Joseph S. Blatter; and former Seleção players Cafu, Carlos Alberto Torres, Romario and 1994 FIFA World Cup-winning coach Carlos Alberto Parreira. The logo's colors represent FIFA's first green World Cup.
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