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Flickr Takes a Step Back to Offer Users a More Tangible Photo Experience

指導者 / 總編輯張蕙娟  分享者 / 何柏毅
 
圖一 flicker樣品
圖一 flicker樣品

 Flicker推出實體相簿

Flicker是現在著名的照片分享網站,不同於Facebook或是Instagram等等其他分享網站,Flicker堅持保留原來的照片品質,並不為了要分享快速而去壓縮照片。在2005年被Yahoo併購後,Flick已有超過8900萬的會員註冊,並已上傳超過800億張照片。

不過現在這個線上照片分享網站,竟然推出實體相簿販售,一個8.5”X11”的20頁相簿要價34.95美金,對比Apple的iPhoto books為29美金。諷刺的是原本是使用高端的數位媒體分享照片,最後卻還是回到了你手上的紙本。

 

Flickr, a pioneer in photo sharing, is taking a step backwards from its digital-only existence and introducing physical Flickr photo books, which consumers can create on the site.

Acquired by Yahoo in 2005, the service languished as competition to be the repository of users’ online photos heated up with Facebook, Google+ and Dropbox entering the fray. “Flickr was once awesome,… now we want it to be awesome again,” Yahoo CEO Marissa Mayer said after assuming the role last year.

Earlier this year, Mayer instituted a visual overhaul of the site, and now the addition of photo books will allow Flickr, which reaches 89 million people that have contributed over 8 billion photos, to better compete with multi-faceted platforms like Shutterfly. “We’re working hard to make Flickr great again,” Flickr VP Tom Hughes assured.

Different from Facebook, Instagram and others, Flickr stores original-quality photos rather than shrinking images to make sharing quicker. Hughes believes people will choose Photo Books because it is easy to use. “The pain point in the market is really that it’s a time-consuming process,” he said, according to Fast Company. “There’s a really high drop-off rate once users begin the creation process of being a photo book.”

The 8.5″ x 11″ books cost $34.95 for 20 pages (Apple’s iPhoto books are $29), are printed on photo electric paper with a printed dust jacket, and ship in about a week.

It’s an ironic turn about, for sure. Photography has reached unprecedented heights by putting sophisticated digital technology in consumers’ hands, and that revolution now returns to its analog roots of coffee table conversation pieces.

 

摘譯自BrandChannel:
http://www.brandchannel.com/
Posted by Sheila Shayon on November 20, 2013 02:52 PM

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